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RFID Talk Blog

G-Star Raw and Denimwall deploy cutting-edge RFID solutions

G-Star RAW,  a designer clothing company with 400 stores globally, and its North American franchisee Denimwall Inc. are reaching new heights with RFID technology. Denimwall, owner of the Union Square store in New York City and six other locations, was looking for a hassle-free end-to-end solution for article visibility to establish a high level of [...]

RFID on the Front-Lines: Five Ways to Empower Retail Associates

Store associates are on the front lines at a time when business turmoil is creating enormous profitability challenges for retailers. I’ve spent years managing RFID projects in North America and Europe and have learned that getting associates excited about new RFID systems and related processes can make a huge difference in shopper engagement and improved [...]

RFID continues to take flight in airline industry

The use of RFID is soaring in the global airline business. In May, Delta Air Lines announced it is investing $50 million for RFID baggage tracking technology to track the 120 million bags it handles annually. Last month the Asia Airfreight Terminal (AAT) in Hong Kong began using RFID unit load device (ULD) tags for [...]

RFID-enabled Asset tracking solutions reduce labor and save costs

Vacations are designed to provide some down time and recharge the batteries for another year. But upon arriving at my vacation rental on Cape Cod for a week of R&R, I couldn’t help but think of RFID.  As I sat on my deck overlooking Wellfleet Harbor, I overheard a conversation from my neighbor’s yard about [...]

Retail giants Amazon and C&N join RAIN RFID Alliance

A couple of major names have joined the RAIN RFID Alliance, indicating accelerated interest in the technology. By signing on with the group, online retailer Amazon and French apparel retailer C&N have pushed RAIN’s membership to 120. RAIN RFID was founded in 2014 by Google, Intel, Smartrac and Impinj. “The strong growth of the RAIN [...]

European study paves the way for RFID-enabled license plates

NXP Semiconductors has concluded a successful study of embedded passive RFID tags in the license plates of more than 100 military vehicles. The study, conducted for the past 12 months at a military base in the Netherlands, confirmed the secure and reliable use of RFID for vehicle identification in various weather conditions and at speeds [...]

Impinj seeks to raise $74 million in IPO

RFID service provider Impinj now hopes to raise as much as $74 million through its planned initial public offering, up from $60 million. According to a new filing with the Securities and Exchange Commission, Impinj plans for its stock to be priced between $12 and $14 a share. This is the second go round for [...]

RFID in the Value Chain: It all adds up for retailers and vendors

SPONSORED CONTENT: I had the opportunity to attend the GS1 Connect 2016 conference last month, an event that enables supply chain partners to communicate with one another and learn about GS1 standards. I came away with two takeaways: Reaffirmation by knowledgeable retailers that omni-channel retail initiatives can’t be independent of RFID, and that retailers no [...]

Researcher wins Fulbright Grant to study RFID

A professor at Ithaca College in New York is collaborating with researchers at the University of Cologne in Germany and University of Parma in Italy to study RFID adoption patterns by retailers in the U.S. and Europe. Narges Kasiri, a professor in the Ithaca College of Business, received a Fulbright Innovation Grant to study the use [...]

Dave & Busters deploys wearable RFID technology

Dave & Busters, the popular restaurant and video game chain, is rolling out wearable RFID technology to all of its locations to replace its card swipe technology. The 84-unit chain began the rollout this month. The wearable devices will cost $10 and will replace the power cards used by customers to activate games. Each wearable [...]

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