White Papers

White Paper: Transforming the customer experience with RFID

RFID is empowering retailers like never before, elevating shopping to an enriching and interactive experience. With RFID as part of a total solution, retailers can greet customers by name, improve customer satisfaction with a wider selection of merchandise, and better serve them with faster assistance, deeper product information and more personalized promotions. What’s more, retailers can turn shopping time into social time with RFID-enabled kiosks that enable customers to interact with their social network of family and friends.

RFID allows retailers to have a precise understanding of their entire inventory.

When customers are ready to buy, so are retailers. RFID applications can identify merchandise, recognize loyalty accounts and facilitate mobile transactions. Even fulfilling customer needs is easier using RFID. Retailers gain real-time visibility into inventory, so they can expedite fulfillment of orders from closer locations. In short, RFID – along with advanced retail technology – can help keep customers happy and coming back in this intensely competitive industry.

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