White Papers

White Paper: A look at the METRO Group RFID Innovation Center

In department stores and supermarkets of the 21st century, the customer sets the tone. The desire for an individual shopping experience, a tailor-made product range and personal service are the guiding principles behind new retailing concepts. RFID helps to achieve this by allowing the path a product takes from the point of manufacturer all the way to the shelf to be closely traced and reliably controlled. The METRO Group RFID Innovation Center offers consumer goods manufacturers, technology vendors and retailers the unique opportunity to become acquainted with this future technology at first hand and put it to the test.

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