NBA deploys RFID during All-Star weekend

The NBA is relying on RFID to enhance the fan experience during this weekend’s NBA All-Star festivities, primarily the NBA All-Star Jam Session. It is the first time that the NBA has utilized RFID technology.

The NBA will use RFID to measure fan engagement during this weekend’s all-star festivities and expected to distribute about 40,000 HF RFID-enabled Jam Bands over the course of Jam Session
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