RFID
Social Media

Disney fires back at privacy concerns over MyMagic+

Massachusetts state Representative Edward Markey won’t be getting any votes from Mickey Mouse in his bid to win the Senate seat formerly held by John Kerry, now the U.S. Secretary of State. Markey is embroiled in a controversy with Walt Disney Co. after firing off a letter last month that questioned the company’s plan to [...]

Sunglass Hut deploys RFID to boost consumer engagement

We’ve written extensively about the inventory management benefits that retailers gain from the use of RFID, but Sunglass Hut recently deployed the technology as a way to boost consumer engagement. Sunglass Hut SA relied on RFID technology during a launch party for its innovative pop-up retail store in South Africa. In order to make the [...]

Cheers to the world’s first RFID-enabled bottle cap

Last week we wrote about digital socks. Now digital bottle caps are in the spotlight. Strongbow Gold Cider, which is owned by Heineken, has unveiled a digitally connected, RFID-enabled bottle cap called StartCap. When opened, the cap automatically triggers an event, such as automatically checking you into Foursquare to activating a spotlight or firing a [...]

Social media and RFID: a golden opportunity for retailers

Social media and RFID continue to collide as companies look for new ways to extend brand loyalty and connect with customers. While retailers embrace item level tagging and RFID for operational efficiencies, inventory management and potential sales uplift, very few have begun to realize the value of connecting customers with their friends via social networks. [...]

adidas Olympic parties raise the bar for RFID integration

RFID-enabled wristbands from ID&C and Intellitix helped to power the most exclusive private parties in London during the 2012 Olympic Games. Produced by official sportswear provider adidas in collaboration with Sparklestreet, the events welcomed celebrities, VIPs, competition winners and Olympic medalists to pop-up venue “adidas Underground” in East London. Twelve unique evenings curated by collaborator [...]

Cadbury turns to RFID for brand promotion during Olympic Games

Cadbury has found the sweet spot for promoting its brand during the Olympic Games in London that begin tonight. Cadbury, the official treat provider of the London 2012 Olympic and Paralympic Games, is utilizing technology from dwinQ to create an interactive social media experience at its Olympic Games presence, the Cadbury House, located in Hyde [...]

Roger Waters to use RFID to promote Amnesty International at Quebec concert

Music fans attending the finale of Roger Waters “The Wall” tour in Quebec City on Saturday are in for a special treat. The concert, being held at the famed plaines d’Abraham, will feature Waters’ biggest wall to date – over 800 feet wide. What’s more, the epic event will utilize RFID technology to promote Amnesty [...]

Andy Awards turn to RFID to power social media

The ADVERTISING Club of New York’s 48th annual ANDY Awards, one of the most coveted and respected creative awards shows in the world, will utilize RFID to provide attendees with a live social media experience at this Thursday’s event in New York. During the major Show & Party event, where winners are unveiled by jurors [...]

Intellitix and Metapay combine for RFID-enabled concert tickets

Concertgoers are in for a special treat at many North American music festivals this summer. RFID-enabled wristbands will not only allow for seamless entry into events like Coachella, Lollapalooza and Bonnaroo, but will also enable patrons to buy merchandise, beer and other items with a flick of the wrist. RFID solutions company Intellitix and cashless [...]

adidas to open RFID-enabled NEO stores in 2012

adidas plans to open 10 of its NEO specialty apparel stores in Germany during 2012, and will outfit the units with RFID and other cutting edge retail technologies. According to the adidas earnings report released on March 7, the company will leverage RFID to support and optimize inventory management and product availability. In addition, adidas [...]

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