Social Media

Researchers from Disney and CMU use RFID for real-time gaming

A team of researchers from Disney Research and Carnegie Mellon University has discovered a way to process RFID tag signals with enough speed to make them suitable for use in games, physical interfaces and other interactive objects. The technique makes it possible to use RFID tags to sense movement or touch in near real-time. The [...]

RFID will track player movements and stats during Super Bowl 50

Zebra Technologies will conclude its second year as the “Official On-Field Player Tracking Provider” of the NFL on Sunday when the Denver Broncos meet the Carolina Panthers in Super Bowl 50. After piloting the technology last year, the Zebra Sports Solution was expanded to all 31 NFL stadiums this year. This year more than 2,500 [...]

RFID boosts fan engagement at Ryder Cup

Last week’s annual Ryder Cup proved to be one of the most technologically advanced golf tournaments ever due to the use of RFID technology. Spectators at Gleneagles received an RFID wristband with their tickets, allowing them to take part in activities around the course, including showing support for their team upon arrival by making a [...]

RFID enhances sales for zip line operator in Hawaii

RFID technology has allowed Princeville Ranch Adventures to more than double revenues for its entire zip line operation in the Hawaiian Islands. By applying RFID tags to helmets worn by guests, they can then capture a photographic record of their zip line experiences in the rugged rainforest valleys of Kauai’s north shore. The tags fit [...]

RFID measures fan engagement at NBA All-Star Game

The NFL turned to RFID technology during the Super Bowl for fan access control and social media engagement during special events occurring on Super Bowl Boulevard in Times Square. Now the NBA is relying on RFID to enhance the fan experience during this weekend’s NBA All-Star festivities, primarily the NBA All-Star Jam Session. It is [...]

RFID’s role at the Super Bowl

The Super Bowl hype gets ratcheted up a notch on Thursday with the opening of Super Bowl Boulevard in Times Square. The heart of New York City has been transformed into an interactive NFL fantasy world spanning more than 15 city blocks. RFID technology will play a major role with access control and social media [...]

RFID steals the show at European Hobbit premier

When Warner Bros. held the European premier for the Hobbit in Berlin earlier this month, the filmmaker relied on a native advertising campaign to enable viral content to amplify the launch of the film. Facebook partnered with dwinQ, the social media operating system for events, to enhance the Hobbit premier experience for 500 VIP guests [...]

Ad agencies rely on RFID to meet team members

When Boston ad agency Allen & Gerritsen acquired Philadelphia-based Neiman earlier this year, the agencies were looking for a unique way for the two staffs to get to know each other. The agency came up with an innovative, RFID-enabled version of Tic-Tac-Toe, in this case dubbed Pic Tap Toe. According to the Mediabistro website, the [...]

A look at the future as RFID 24-7 celebrates five years of publishing

It’s hard to believe that it’s been five years since RFID 24-7 launched just after Labor Day in 2008. The industry has come a long way since then, as has our website, which has developed a strong and loyal global following. Glancing through the RFID 24-7 archives, a lot has changed over the past 60 [...]

Video: RFID drives Harley Davidson Open Road festival

RFID played a major role at Harley Davidson’s 14th annual Open Road Fest at Lake Balaton in Hungary in June. Open Road, a five-day festival to celebrate the Harley lifestyle, represented the launch of Intellipay, the most advanced RFID cashless payment system in the events and festival industry. In addition, Harley Davidson relied on RFID [...]

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