RFID
Market Research

Enhancing consumer products with NFC – Welcome to the IoT

SPONSORED CONTENT Today’s consumers tend to purchase brands based on experiences they have before, during and after the purchase. According to a global study conducted by Ipsos, a key factor affecting purchasing decisions is how consumers feel when they interact with a brand. The opinions they form at key points – such as when they [...]

Video: Embedding RFID tags in humans gains traction

Early this year workers at an office complex in Sweden made news when they agreed to have RFID chips embedded under their skin. The tags function similar to an ID badge, allowing employees access to locked rooms and verifying that they are approved to make copies with the simple swipe of a wrist. The technology [...]

Retailers debate handheld readers versus fixed infrastructure

As more and more retailers adopt RFID, the use of handheld readers is accelerating for inventory management and customer service applications. But as the number of RFID devices grow, information technology and supply chain executives are struggling to manage hundreds — sometimes thousands — of handheld readers. As a result, many retailers are exploring the [...]

Handheld or hands-free? RFID Considerations for Retail

SPONSORED CONTENT: RFID handheld readers are proliferating in retail stores for inventory management and customer service applications. But as the number of RFID (and IoT) devices continue to grow, retail IT, operations and supply chain functions are beginning to struggle with managing hundreds — sometimes thousands — of readers in their operations. One option they [...]

RFID could have solved Boston Public Library’s missing art mystery

Boston Public Library officials understandably hit the panic button when two rare paintings were discovered missing from the library in April, including a 1504 engraving by Albrecht Durer, worth $600,000, and a Rembrandt print of lesser value. After a chaotic two-month search for the items, both pieces of art were found about 80 feet from [...]

SML Group unveils new inlays designed to increase retail adoption

In an effort to further accelerate RFID adoption in retail, SML Group has unveiled two tag inlays for high-volume retail applications. The GB3_R6 and MAZE_R6 inlays are based on the Impinj Monza R6 chip, which combines breakthrough features and unprecedented performance. The inlays are designed to bring retailers and brand owners significantly improved read ranges across [...]

Innovative new products set to accelerate the use of RFID

Every conference has a takeaway moment or two. At the NRF Big Show in January, it was Macy’s executive Peter Longo saying that you can find a new use case for RFID every day, “even if you live to be 100 years old.” At last week’s RFID Live event in San Diego, Airbus’ Carlo Nizam [...]

Deploying RFID in the Evolving Retail Supply Chain

SPONSORED CONTENT Retailers and manufacturers first tested RFID technology in the supply chain over a decade ago, and the landscape could not be more different now than it was back then. This was a topic of discussion at the Retail Industry Leaders Association (RILA) Supply Chain Conference I attended in late February. The lively conversations [...]

Smartrac unveils industry’s first passive moisture-sensing inlay

Smart tags just got smarter. This week Smatrac unveiled its Sensor Dogbone tag, the industry’s first passive UHF moisture-sensing inlay. Smartrac made the announcement at LogiMAT 2015 in Stuttgart, Germany. The product is the result of a collaboration with sensor technology specialist RFMicron. The new inlay brings advanced capabilities to RFID beyond item tracking. Users [...]

Revelers in Singapore welcome 2015 with RFID wristbands

The clock is about to strike midnight in Singapore, and New Year’s Eve revelers are utilizing RFID-enabled wristbands to interact with social media channels at the Celebrate SG50 party. According to Channel News Asia, all 25,000 attendees at the event were provided with the wristbands, which can be linked to their social media accounts. Roving [...]

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