RFID
Consumer Engagement

Video: RFID’s impact on the retail store floor

Retailers large and small continue to embrace RFID technology for the improved inventory accuracy that it provides, as well as for benefits such as loss prevention. Without RFID, inventory accuracy hovers near 65 percent when bar codes are used. With RFID, retailers are experiencing inventory accuracy of 98 percent of more. This video details how [...]

Retailers test RFID-enabled automated checkout solutions

There’s no doubt that retailers realize the inventory accuracy benefits that RFID technology delivers. However, this seems to be the year that retailers take RFID to the next level with consumer engagement and a drive to automated checkouts. Although many retailers won’t talk about automated checkout pilots publicly, they are ongoing early in the year [...]

Video: RFID in Action at Lululemon

At high-end fashion retailer Lululemon, RFID has been in the making for two years. The retailer has adopted RFID to enhance inventory accuracy and the guest experience. By using RFID, Lululemon can tell its guests exactly where a product is and help them buy it. Lululemon recently unveiled an app that allows shoppers to check [...]

Lululemon relies on RFID for expanded inventory use cases

A couple weeks ago I was shopping for a pair of basketball sneakers at a major sporting goods chain. When a store associate finally got around to helping me, I asked if they had a certain style in a Size 12. To my surprise, he scanned the barcode on the sample and said they had [...]

Three ways that RFID can power a more robust brand

Brand owners are looking for ways to increase revenue and strengthen their brands by better connecting with consumers and streamlining their operations. A growing number of brands, especially in the consumer sector, are taking advantage of RFID and NFC technologies to achieve these goals. RFID-NFC wireless technologies enable products and their packaging to be connected [...]

RFID: A Great Holiday Gift for Retail Operations

You may wish to ring in the New Year early with RFID, because it can make the holiday experience much jollier for store operations — and your customers. Based upon managing numerous retail pilots and enterprise deployments in North America and Europe, here are six benefits I’ve seen firsthand: Prioritize and Receive Merchandise in Stores & DCs: In the [...]

Clothing retailer JBC deploys RFID across all 144 stores

Clothing retailer JBC has rolled out RFID across all 144 stores in Belgium, Luxembourg and Germany. The move to tag 17 million items — including 1.5 million hanging garments and 15.5 million flat-packed items — is aimed at minimizing out-of-stocks and enhancing shopper experiences both online and in stores. Belgium’s largest clothing retailer is now [...]

UGG Australia drives consumer engagement with RFID

In an effort to embrace omnichannel retail strategies and further engage its customers, UGG Australia opened its first technology concept store this month in a Washington D.C. suburb. As part of the initiative, UGG Australia is deploying RFID technology that enables consumers to view digitally triggered content on four 65-inch HD touchscreens throughout the store. [...]

Kohl’s completes chain-wide RFID deployment

With another NRF Big Show in the books, it’s clear that RFID is exploding in the retail sector. Kohl’s stole the show this week by going public about its chain-wide deployment in the denim, shoes and men’s basics product categories, but there were many other deployment stories and exciting product innovations at the Big Show [...]

LL Bean deploys RFID-based consumer engagement tool

There were some great applications on display in the Smartrac booth during NRF’s Big Show this week. inMotion Retail Marketing demonstrated a solution designed to enhance the consumer shopping experience by providing real-time information about products consumers are interested in. Every time a shopper picks up an RFID-tagged item from a display wall, inMotion’s software [...]

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