RFID technology continues to make it beyond the retail store and into consumer engagement use cases through wearable technology solutions. If you’re wearing Spyder’s U.S. Ski Team collection this winter, a tap of a smart phone device will reveal content like ski trail maps, snow conditions and points of interest like restaurants and bars.
In a bid to to enhance on-mountain adventures, Spyder apparel includes specially designed logo patches embedded with NFC tags from Smartrac featuring NXP’s NTAG®213 ICs. The outerwear collection is Spyder’s first foray into wearable technology.
With a simple tap of a phone or tablet against the NFC touchpoint in the logo, consumers can instantly engage with real-time and dynamic content, including Spyder’s social media feeds (YouTube, Instagram and Twitter), featured videos, ski events and world-class USST members and rosters.
“We are very excited to launch this new technology, which is designed to elevate the skiing and on-mountain experience even further,” said Julia Hansen, President and CEO of Spyder. “Our sponsorship of the U.S. Ski team for the past 27 years has been a driving force in our pursuit of technical innovation and superior performance, and it continues to lead our charge in bringing the best possible products to market.”
The solution addresses global demand for end-to-end product digitization. “Our NFC and IoT solutions provide very suitable answers to that,” says Christian Uhl, CEO at Smartrac. “Together with Catalyst and Blue Bite, we are proud and honored that Spyder has selected Smartrac as its technology partner to bring digital services to its brand products, which in return will bring real benefits to its customers.”