Brand owners are looking for ways to increase revenue and strengthen their brands by better connecting with consumers and streamlining their operations. A growing number of brands, especially in the consumer sector, are taking advantage of RFID and NFC technologies to achieve these goals.
RFID-NFC wireless technologies enable products and their packaging to be connected to cloud-based applications that support big data. The information stored in RFID-NFC wireless tags can be accessed via dedicated readers used by supply chain professionals, or by the more than two billion NFC-enabled smartphones owned by consumers.
Luxury fashion brand Vivienne Westwood uses woven UCODE labels from NXP, provided by TexTrace, to combat counterfeits, shrinkage, and gray-market activity. The labels are part of the item itself, not a hangtag or care label, so they can be encoded and shipped directly to suppliers. Tagged items are easily tracked and authenticated throughout the supply chain, using standard RFID technology at checkpoints and in stores, and any unauthorized sales are subject to legal action.