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Delta releases new app to track RFID-tagged luggage

Traveling for the Thanksgiving holiday next week? You won’t have to worry about losing your luggage – as long as you’re flying Delta. Every piece of luggage that goes on a Delta fight is now tagged with RFID, part of a $50 million investment the airline made in RFID bag tagging technology earlier this year.

Delta's new app sends passengers updates about where their luggage is.

This week Delta unveiled a new app that sends push notifications to customers from critical points along their bag’s journey. A quick note will let a customer know when their bag is successfully loaded onto an aircraft, which carousel it will arrive at for pickup and more. In addition, customers have greater visibility with the Track My Bags feature offering “Track On Map” option to follow bag’s journey.

Delta is the only carrier that has implemented an RFID bag tracking solution on a global scale. A recent study from the International Air Transport Association showed that an industry-wide global RFID solution could reduce the number of mishandled bags by up to 25 percent by 2022. During that time, the improved accuracy could save the airline industry $3 billion.

David Hosford, manager of baggage performance strategy at Delta Air Lines said: “We are investing in RFID to further improve our baggage handling rates and improve the customer experience. RFID technology provides us with more data and more precise tracking information throughout the baggage journey.”

NBC Nightly News featured RFID-tagged luggage this week:

 

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