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RFID wristbands score at Super Bowl parties

Montreal-based startup Connect&Go distributed more than 35,000 RFID-enabled wristbands for VIP Super Bowl parties last week, including a concert headlined by Dave Mathews and Pharrel Williams. The RFID wristbands allowed attendees to access different zones and utilize cashless payment systems at the massive pop-up nightclub on Pier 70.

More than 35,000 fans utilized RFID-enabled wristbands for access to pre-Super Bowl parties

“This means patrons could connect their credit cards on line and then swipe their wristbands for purchase. No cash, no headaches,” says Connect&Go co-founder and CEO Anthony Palermo.

RFID also played a role on the field, capturing data that was used by broadcasters during the game.

Connect&Go has exceeded 100 percent growth annually for each of the last three years as RFID explodes in event management by allowing innovative ways to connect consumers, brand and experiences.

Aside from the Super Bowl, Connect&Go is enabling all kinds of events, including Target’s Wonderland pop up store that was based in Manhattan over the holidays. Upon entering the store, guests receive a custom lanyard with an embedded RFID key. When a customer sees a product they’d like to purchase, they simply swipe their lanyard across a mini bullseye tag. Once the scan occurs, the item is loaded into a custom digital shopping cart. When leaving, guests can opt to purchase any of the items in their cart.

In addition, the RFID lanyards allow Target to measure how customers proceed through the store, as well as how long they spend at certain stations. The RFID lanyard can also be used to trigger photos throughout the location.

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