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Lululemon CEO touts RFID for improving guest experience

Lululemon CEO Laurent Potdevin lauded the role RFID is playing to improve guest experience during the specialty retailer’s recent second quarter earnings release.

Lululemon began rolling out RFID during the second quarter, and the project was expected to be complete by the end of September. By the end of the year all products sold by Lululemon will carry RFID tags.

Lululemon CEO Laurent Potdevin says RFID is improving the guest experience.

“The successful implementation of this project was not only enabled seamless inventory management and labor settings in the stores, but most importantly, will also unlock the potential for unique guest experience across channels,” Potdevin said during an earnings conference all last month.

Aside from improving guest experience by eliminating out of stocks, the retailer is also experimenting with RFID-enabled fitting rooms and other concepts.

Lululemon began its road to deployment two years ago with a two-store pilot. Early this year the retailer increased its pilot to 13 locations, before launching a full rollout to its North American stores.

This spring, Joe Granato, director of global initiatives at Lululemon, said tags for the 13 pilot locations were being applied at the retailer’s distribution centers. However, he said that source tagging was already occurring at the point of manufacture for garments due to arrive at stores later this year.

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