Emmitt Smith is not just a three-time Super Bowl champion and NFL Hall of Fame running back. Smith is the founder and chairman of PROVA Group, which uses embedded RFID to verify the authenticity of sports collectibles.
Smith first became interested in RFID during his playing days, when he would often find products carrying his signature that were not authentic. Smith began tagging his game day equipment with RFID, and eventually founded PROVA Group.
In this video Smith showcases a mobile and cloud-based solution that protects consumers from counterfeiting by verifying the authenticity of goods. The solution is aimed at four key branding areas: sports collectibles, sports merchandise, luxury goods and consumer goods.