RFID Talk Blog

Swedish hockey team embeds RFID in fan jerseys

The wearable technology craze is spreading rapidly. RFID-enabled wristbands enable quicker access to events like concerts and to the public transit system in Boston.

A Swedish hockey team is taking wearable technology to another level. MODO, of the Swedish Hockey League, is using RFID-embedded shirts to replace season tickets for fans.

Swedish Hockey League team MODO has issued 3,000 RFID-enabled jerseys to season ticket holders.

Each shirt has an HID Global Epoxy tag sewn into one sleeve to be scanned for speedy entry into the stadium. As the first Swedish hockey team to replace its season tickets with shirts, MODO is setting the standard for easy access and team spirit for fans. The team has sold 3,000 of the team’s red shirts to date.

“We want to create an exciting atmosphere this year and that starts by creating a wonderful arena,” says Charlotte Gustavsson, CEO of Team MODO, which is based in Örnsköldsvik. “HID Global’s Epoxy tag is the perfect solution to help bring our vision to life. With as many shirts as we’re selling, we are now looking forward to seeing an arena full of red, which will create an atmosphere that’s motivating for the players and fun for the fans.”

There is no word yet from MODO as to whether fans will also get to use their shirts for other interactive use cases, such as buying merchandise during games or interacting with social media.

The HID Global Epoxy RFID tags are water-resistant so fans can repeatedly wear and wash their shirts. The project was implemented by Swedish systems integrator Areff Systems AB.

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