Eric Singleton, the CTO at Chico’s and a champion of the retailer’s pursuit of RFID technology, will serve as the keynote speaker for Connected Things 2015, to be held at the MIT Media Lab on Feb. 26.
Presented by the MIT Enterprise Forum of Cambridge, the event will also feature a fireside chat with Jim Hepplemann, the CEO at PTC, and with a number of thought leaders from the industrial, automotive, healthcare and retail sectors.
This fall, Chico’s announced that it has rolled out RFID at 13 Soma Intimates pilot stores in order to support its omni-channel retail strategy. Company executives are studying pilot results to determine whether to roll out RFID to the all 206 Soma locations, or if it makes more sense to deploy to its other brands.
Connected Things 2015 will attempt to bring some clarity where—despite all the hype—there is still a lot of uncertainty. The event will begin at 12:30 pm with registration, followed by the first keynote session at 1. The event will conclude with a networking reception at 6 pm. Breakout sessions covering IOT in healthcare and the industrial marketplace will take place between 2:40 and 5:10 pm.
Haroon Alvi, the CEO of PROVA Group, is also scheduled to speak during the event. By using RFID and NFC technology from SMARTRAC, PROVA’s solution makes it possible for manufacturers to authenticate branded goods quickly and cheaply. End users can also check if the goods are authentic via a simple smartphone app at time of purchase.