As RFID in apparel becomes more commonplace, integrating RFID tags into the garment is becoming more popular, especially in Europe. There are several advantages to this approach, in which the RFID tag is embedded in the actual brand tag, as opposed to a hang tag on the item.
“That’s really where the tag should be,” Bill Hardgrave, the Dean of the Harbert College of Business at Auburn University, said during the NRF Big Show in New York earlier this month. “A lot of good can come from the tag being embedded. It helps with loss prevention, it helps with returns and in a lot of other aspects.”
A video produced by embedded tag provider TexTrace demonstrates the benefits of building RFID into brand labels, which can provide added value from garment manufacturing through logistics to sales and after-sales management.
With an embedded tag, additional tags or labels for theft protection and identification are unnecessary. Since it is sewn-on, the RFID label cannot fall off and deters unauthorized removal. RFID in brand labels can result in cost reductions along the entire value chain, as well as incremental sales and higher margins.