RFID Talk Blog

RFID drives sales gains for German retail chain Adler

German fashion retailer Adler has seen sales gains of 2.5 percent or more after completing its rollout of RFID to 170 stores and its logistics provider. The retailer completed the full rollout in six months.

German fashion retailer Adler is seeing sales gains of 2.5 percent after deploying RFID.

The increased sales are the result of increasing the goods-in rate at stores from 60 percent to 80 percent, which increases inventory accuracy and the availability of goods.

Prior to deploying RFID, sales associates spent 70 percent of their time on administrative tasks. That number has been reduced to 30 percent, allowing store personnel to spend more time with the customer. Customers have also provided rave reviews about the accelerated POS procedures enabled by RFID.

In addition to avoiding out-of-stocks with immediate replenishment from the back room, the RFID solution has improved order management to the DC and all logisitcs processes.

At the core of the solution is the RFID Sprinter Platform provided by sys-pro GmbH, which uses RFID antennas to record the transfer of products from the warehouse to the point of sale, to protect against theft along exits, and to transfer product information for the sales counter. In the background, the RFID Sprinter supports automatic stock adjustments, continuous stock replenishment and several other activities.

A key element of the solution is the transparency of inventory on the shop floor and in the backrooms, which is achieved by using Nordic ID’s Morphic UHF RFID Cross Dipole   mobile computer, which covers various processes in the store, while Nordic’s Merlin UHF RFID Cross Dipole fulfills requirements in the DC.

Adler completed its rollout after a successful deployment at seven stores in Germany and Luxemburg in 2013. The retailer expects to see ROI by the end of 2015.

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