RFID Talk Blog

Macy’s: Visibility provided by RFID will drive increased holiday sales

As the holiday selling season heats up, Macy’s is exhibiting further proof of its RFID-driven inventory visibility by making its buy-online, pickup-in-store program available at all full-line Macy’s and Bloomingdale’s locations.

Macy’s has also launched same-day delivery pilots in eight major Macy’s markets and four Bloomingdale’s markets to drive additional holiday sales.

RFID in Retail

Because of inventory visibility provided by RFID, shoppers who place online orders at Macys.com can pick up their order at any store location.

“We have new store, omnichannel and marketing strategies in place that we believe will drive incremental business throughout the fourth quarter,” Terry J. Lundgren, chairman and chief executive officer of Macy’s, said in the company’s Q3 earnings release in October.

Those programs would not be possible without the highly accurate inventory accuracy that RFID affords. Retailers like Macy’s and Kohl’s understand that RFID works.

In case there is still any doubt, Macy’s is proving it. During a recent webcast hosted by the American Apparel and Footwear Association, Macy’s discussed its RFID results, some of which provide staggering proof that increased visibility from RFID leads to strong sales growth.

For the time period between September of 2013 and May of 2014, Macy’s achieved a 9.7 percent overall sales boost for RFID versus non-RFID products. The ready-to-wear category achieved a 16.9 percent gain, followed by Millennials (10.9 percent) and Men’s at 8.6 percent.

Sales of dress shirts tagged with RFID jumped 26.4 percent. Macy’s Style & Co. denim collection saw a 20.8 percent increase, while leather goods rose 19.4 percent. By comparison, men’s dress slacks jumped only 1.1 percent.

“Macy’s deserves credit for recognizing the foundational significance of inventory accuracy,” says Marshall Kay, of retail consultancy RFID Sherpas. “These impressive results are not surprising at all.”

As part of its RFID rollout, Macy’s is making a big push into fashion accessories and is moving to regular weekly cycle counts, or even more frequently, depending on the department. The retailer is also putting greater emphasis on back-to-front replenishment. In addition, display compliance has been rolled out to 850 locations, with footwear items being cycle counted daily.

Macy’s plans to push into several more fashion categories during the first three months of 2015.

Click here for more coverage on Macy’s and RFID.

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