At first glimpse, the new Retail Experience Center opened by Impinj this month resembles everything you would see at a typical retail location – except that the line of Lib Tech snowboards and accessories on display are not for sale.
Instead, they are there to test and showcase item connectivity applications in real-world retail shopping scenarios. With over 10,000 square feet of former retail space, the Seattle based retail innovation center provides a venue for retail executives and others to learn about and engage in a wide range of demonstrations and interactions, all designed to highlight the value of RFID-based item intelligence data in making powerful business decisions and improving shopper experiences.
“The REC is different than other RFID demo centers,” says Larry Arnstein, vice president of business development at Impinj. “It’s more conceptual and less literal about store operations, which really activates the imaginations of visitors. By leaning forward on digitally enhanced shopping experiences and data analytics, the REC engages executives who are planning how item intelligence fits into their long-term plans.”
Visitors to the REC can see how item intelligence enables omnichannel fulfillment, digitally enhanced shopping experiences, loss identification and behind the scenes data analytics about shopper activity. In addition, the REC showcases hands-on demonstrations featuring a wide range of retail items, showing always-on inventory monitoring, real-time location of items, and engaging customer experiences through interactive product displays and fitting rooms.
Inside the REC, all of Mervin’s Lib Tech snowboards, apparel and accessories carry RFID tags in support of compelling item intelligence applications. Hangtags and adhesive labels from SMARTRAC provide unique identifiers for each Lib Tech item. The REC is equipped with Impinj xArray® gateways, which provide hands-free, always-on monitoring of tagged items. The information collected by the xArray gateways delivers real-time visibility into product identity, availability and location within the store, creating numerous opportunities to deliver better service to customers.
An interactive snowboard display from InMotion engages visitors with product information as items are placed on a special rack. Smart fitting rooms provide visitors with additional information about related products as they bring items in to try. Jewelry RFID-enabled tag solutions are provided by Data2 and workflow applications from CreativeSystems showcase item intelligence applications on consumer grade mobile devices.