Retailers using RFID technology should have a major advantage when the holiday selling season gets underway on Black Friday. Consumers are expected to spend $617 billion on holiday shopping, and retailers with RFID will be in position to capture a greater portion of those sales.
Macy’s, for example, is on record that RFID has helped to boost sales an average of 9.7 percent for apparel items tagged with RFID. Dress shirts lead the way with a 26 percent gain, which clearly emphasizes the role that RFID plays for apparel items that come in multiple colors and sizes.
“The recovery from Black Friday is where RFID has a huge impact,” says JP Kamel, a principal with retail consultancy RFID Sherpas, which helps major retailers to deploy RFID.
“After all this movement of product on Black Friday, your store’s true inventory positions will not be what you expect them to be. By cycle counting and updating master inventory records, retailers put themselves in better position for omnichannel sales. Fulfill-from-store and pickup-from-store operations will be much more effective.”