RFID Talk Blog

RFID boosts fan engagement at Ryder Cup

Last week’s annual Ryder Cup proved to be one of the most technologically advanced golf tournaments ever due to the use of RFID technology.

Spectators at Gleneagles received an RFID wristband with their tickets, allowing them to take part in activities around the course, including showing support for their team upon arrival by making a virtual high five for the European team or team USA.

RFID-enabled bracelets helped to boost the fan experience at last week's Ryder Cup.

By touching their wristband to points around the golf course, fans were automatically registered on a leader board. They were also able to connect with friends and family around the world via automatic social media updates on Facebook and Twitter.  The wristbands, provided by Intellitix, also functioned as a method of cashless payment at venues throughout the course.

“Ryder Cup Europe and the key stakeholders wanted to deliver the best possible spectator experience,” says Antonia Beggs, operations director for the 2014 Ryder Cup. “As social media, smartphones and mobile Internet have become a part of everyday life, RFID technology seemed a natural choice to lift the event beyond the standard set previously.”

Once activated, the wristbands allowed fans to engage with many of the official sponsor activities based in the Ryder Cup Spectator Village, including the BMW car display and the Ryder Cup Experience with Standard Life Investments, where spectators competed in a simulated team competition with live scoreboards around the venue.

“Our RFID wristbands will mark The 2014 Ryder Cup out as something completely different to what has gone before in terms of interaction with spectators, media and indeed anyone visiting the course,” says Serge Grimaux of Intellitix. “The technology is totally secure and has been proven at a number of large scale events across the world.”

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