HID Global, a provider of secure identity solutions, is hoping that a group of grad students hold the key to future applications for its RFID product line.
HID has entered into a partnership with Chapman University aimed at challenging its students to identify key market opportunities and develop an action plan to expand the influence of its HID Trusted Tag Services within the Internet of Things (IoT) space.
The team of students, enrolled in Chapman University’s New Product Development and Entrepreneurship courses, will formulate, develop and present a business and launch plan around connectivity of objects, devices and/or systems in markets where HID Trusted Tag Services can enable significant opportunities. The students will present their concepts to HID Global in December.
“Through this partnership, HID Global gains a truly unfettered student consulting team trained to view the world with a rapidly evolving global perspective,” says Clark Higgins, assistant professor of marketing and the key faculty advisor for the students on the collaboration.
“HID global is leveraging this limited pool of talent before they reach the open market, and the company is also giving back to the business community by opening their doors to the next generation of business and community leaders.”
The partnership enables students to gain hands-on experience identifying new market opportunities for HID’s solution beyond its proven Electronic Visitor Verification (EVV) and Digital Out-of-Home (DOOH) use cases. HID’s solution combines secure cloud authentication services and trusted tags that are readable by mobile devices.
The company’s HID Trusted Tag Services enable smartphones and tablets to be used in inventive new ways, ranging from tapping a “smart poster” for an interactive brand experience to authenticating the value of a luxury item, verifying the visit of a home health aide in a patient’s home and a wide variety of additional “proof of presence” applications.
“This is a unique opportunity for the next generation of our entrepreneurs to gain value knowledge and practical experience in leveraging an innovative solution to capture the attention of a new market,” says Dr. Tam Hulusi, senior vice president with HID Global. “HID Global looks forward to seeing the results from giving bright young minds the opportunity and tools to help shape technology’s next big thing.”