RFID Talk Blog

RAIN RFID Alliance chases machine-to-item IoT market

More than 600 RFID executives from 50 countries registered for yesterday’s webcast hosted by the RAIN RFID Technology Alliance, signaling strong interest in the group.

RAIN RFID was launched in April by founding members Google, Intel, Impinj and Smartrac. The group hopes to become synonymous with UHF Gen 2 RFID as the technology becomes embedded in the exploding Internet of Things market.

“Our goal is to promote adoption everywhere,” RAIN RFID president Steve Halliday said during the webcast. “RAIN may be the new kid on the block but it will become one of the largest kids on the block as we move forward.”

RAIN RFID expects to have close to 50 members by the time of its first face-to-face meeting, to be held on Sept. 9 near washington, D.C. The event will follow on the heels of the AIM Summit on Sept. 8.

UHF RFID is experiencing strong growth at the retail level, driven by item level tagging of goods like jeans, shoes and accessories. In the future, nearly all electronics will be embedded with UHF RFID tags, becoming a key enabler for increased Internet of Things penetration.

RAIN RFID clearly intends to be the go-to organization for UHF RFID as machine-to-item connections expand into the tens of billions moving forward.

“The number of M2M connections on the Internet today is about 10 billion and growing at a modest pace,” says Chris Diorio, vice chairman and chief strategy and technology officer at Impinj. “When we think about RAIN going forward, we are talking about the expansion of the Internet of Things from machines to all items. And the number of machine-to-item connections is going to dwarf M2M connections going forward.”

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