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RAIN RFID Alliance to host webcast on Tuesday, July 8

The RAIN RFID Technology Alliance, a new group formed to promote the use of UHF RFID technology, hopes to have at least 40 members by its first membership meeting in September. RAIN will host a webcast on July 8 to discuss the state of UHF RFID and new initiatives to advance Gen2-V2 UHF technology.

RAIN RFID was unveiled in April by founding members Google, Impinj, Smartrac and Intel. The group has since recruited several members, including Zebra Technologies, Voyantic, Vanguard ID Systems, U Grok It, FEIG Electronics, and Aczept Technology Co.

Although Google and Intel have yet to formally discuss their involvement in RAIN RFID, it is believed that they see UHF RFID playing major role when it comes the burgeoning Internet of Things movement.

“One of the reasons we were excited about having Google as a founding member was because of the strength of the name, as is also the case with Intel,” says Chris Diorio, vice chairman and chief strategy and technology officer at Impinj. “The fact that Google is involved kind of amps up the message for the entire community and causes other folks to turn their heads.”

The goal of the RAIN RFID group is multi-faceted, and includes branding, messaging and outreach, establishing alliances with other groups such as the NFC Forum, and the overall goal of instilling greater confidence in the end user community that RFID is ubiquitous, interoperable and something that they can base their businesses on.

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