RFID
RFID Talk Blog

European retailer Patrizia Pepe gains from tagging all 2.2M products

European fashion retailer Patrizia Pepe began an RFID pilot with 60,000 items in 2009, and now is in full production, tagging all 2.2 million apparel items it produces. The company first pursued RFID to increase logistics efficiencies in its warehouse, and is now experimenting with consumer engagement tools at stores in Florence and Rome.

Prior to deploying RFID, warehouse operators used to process between 180-200 inbound goods per hour using barcode technology. With RFID, that number has increased to 380-400 per hour. For delivery to retail locations, efficiency for goods leaving the warehouse has improved from 140 goods per hour to 330 per hour with RFID.

Patrizia Pepe utilizes the Impinj Speedway Revolution reader, and uses two kinds of RFID labels that both include Impinj Monza tag chips.

In addition to efficiency gains, the retailer has also benefitted from increased accuracy; Patrizia Pepe has not received a single error notification from any of its clients. Now that all 2.2 million items carry RFID tags, Patrizia Pepe is investigating how to take further advantage of the technology.

The company’s first effort to do so centers around product information “totem” areas that provide information about the garments customers are carrying. Large monitors linked to the company’s website display information such as garment construction details, show short videos of a model wearing the clothes, and give advice on possible coordinating items or accessories—all enhancements to the customer experience while potentially providing additional sales opportunity.

Patrizia Pepe also hopes to use RFID to monitor the movement of goods throughout its retail locations in the future.

Click here to read the full case study.

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