RFID Talk Blog

RFID enhances sales for zip line operator in Hawaii

RFID technology has allowed Princeville Ranch Adventures to more than double revenues for its entire zip line operation in the Hawaiian Islands. By applying RFID tags to helmets worn by guests, they can then capture a photographic record of their zip line experiences in the rugged rainforest valleys of Kauai’s north shore.

The tags fit snugly on the helmet’s curved surfaces and are designed to withstand harsh conditions and sanitation between uses. Near-flawless tag readability ensures that virtually every guest has the widest possible choice of images from his or her unique zip line adventure.

RFID tags on helmets allow guests to capture photos from their zip line adventure in Hawaii.

After piloting several tags that failed to provide consistent reads, systems integrator A.C.C. Systems turned to HID Global’s SlimFlex tags, which were initially designed for industrial use cases.

To connect each guest to his or her pictures, RFID technology in the photo capture system provided by Snapsportz allows simultaneous triggering of image capture as well as assigning each image to an individual guest. The Snapsportz software then automatically sorts images and retrieves each guest’s photos on demand.

Interactive kiosks enable guests to order prints or digital copies, upload one or all images to a USB drive, or post images to their Facebook page.

“The current system is working extremely well and, with negligible additional cost, has more than doubled revenue for our entire zip line operation,” says Patrick Nowak, general manager of Princeville Ranch Adventures.

“By ensuring high-quality image capture for our guests and making it effortless for them to find and share their images, we help ensure they get the most out of their zip line experience. And, because approximately 85 percent of guests choose digital versions of their images that lead to great reviews on Trip Advisor, Facebook, Instagram and other sites, it paints a picture of fun for our guests that also promotes our business.”

HID Global SlimFlex RFID tags have unique thermoplastic elastomer (TPE) housings and tolerate repeated bending or torsion while maintaining excellent performance characteristics. The durable housing safeguards the tags’ embedded electronics, and provides resistance to chemical exposure such as the Princeville Ranch’s repeated use of a bleach solution to sanitize the zip line helmets.

“Knowing that HID Global’s SlimFlex tags perform exceptionally well in extreme environments gives us the confidence to deploy RFID technology anywhere people pursue their passions,” says Ben Kottke, founder and CEO of Snapsportz. “The tags empower our clients to use the Snapsportz System to increase revenues and enhance the user experience while building brand identity and customer loyalty.”

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