Google is ready to increase its presence in the RFID marketplace. The online giant has been announced as a founding member of the RAIN RFID Alliance, dedicated to promoting UHF RFID industry growth.
Other founding members of the group include Impinj, Smartrac and Intel. The announcement was made at RFID Live in Orlando. RAIN, which stands for radio frequency identification, symbolizes the synergy between UHF RFID and the cloud as well as the infinite presence of UHF RFID tags and applications.
“As a group, especially with such strong support from Google, Impinj, Intel and Smartrac, we will positively impact the future success of UHF RFID innovation around the globe as well as represent the AIDC industry with a focused, unified voice that will undoubtedly impact UHF RFID awareness and adoption,” said Chuck Evanhoe, chairman of AIM, Inc., which is overseeing the new group.
The RAIN RFID Alliance (RAIN) will promote awareness, education, programs, and initiatives to accelerate the growth and adoption of ISO–IEC 18000-63 / UHF Gen2 RFID in business and consumer applications worldwide.
The Alliance will begin accepting members immediately, and expects steady growth by offering a variety of membership benefits including industry research, education, promotion, and services that connect industry members and end users. Alliance members will be able to use the RAIN logo and brand.