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Veiling Holambra tracks 1.1M assets with RFID

Veiling Holambra, the biggest cooperative and distributor of flowers and plants in Latin America, is using RFID to track and trace more than 1.1 million returnable assets. The solution will be completed by May, when the flower market reaches it peak in Brazil.

Veiling Holambra is using RFID to track and trace more than 1.1 million returnable assets.

RFID tags from Confidex will track assets like baskets, carts and shelves from the point of production, through the supply chain to point-of-sale locations like supermarkets and florists. The solution, the largest RFID rollout of its kind in Latin America, will also document the return trip for the reusable assets.

Veiling Holambra hopes to improve the efficiency of its logistics processes by deploying RFID. Because flowers are perishable and logistics delays can be costly, various critical goals must be monitored in the supply chain, including reducing the time required for loading and unloading at product docks, ensuring the accuracy of inventory control and reducing deviations and material losses in distribution.

The Confidex Carrier Pro specialty RFID smart labels are designed for tracking various returnable plastic containers and will be read by mobile readers and fixed portals installed at the docks and in all logistics processes.

“We will eliminate the manual labor involved in collecting data from the assets,” says Francisco Roberto Pereira, logistics coordinator at Coss Consulting, a systems integrator involved with the project. “Previously, the reading process was carried out using bar codes and batch counting, which took too long and was subject to errors and fraud.

“Several other gains are being considered, such as speed and accuracy of reading the data of each returnable asset, reducing operating costs and also meeting the security and management policies determined by Veiling Holambra management.”

In addition, other advantages of managing the assets by using RFID smart labels include further automation in the management of the assets and integration with Veiling Holambra’s IT systems.

Jorge Possato Teixeira, logistics manager at Veiling Holambra, says that the Confidex tag is designed to resist harsh washing processes which RPCs face during their lifecycle. The labels perform well close to content with high dielectric constant, meaning fruits, fish, flowers or anything that has high water content.

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