RFID in apparel is gaining steam in the retail sector. A major European apparel and leisure goods retailer announced this week that it is deploying RFID solutions in hundreds of stores around the world.
The retailer is rolling out Checkpoint’s dual-mode EVOLVE Exclusive E10 RF and RFID-based systems at stores in 18 countries and initiating an extensive RFID source tagging program. It is also deploying Checkpoint’s Alpha high-theft solutions to protect high-risk merchandise.
The retailer chose RFID technology in order to improve inventory visibility while enhancing loss prevention capabilities in stores around the globe. The Checkpoint solution identifies the location and direction of movement of a tagged item in the store, and distinguishes whether it is simply merchandised near the exit or potentially being stolen.
As a result, the retailer is able to increase its selling area by utilizing the valuable space close to the store exit without causing false alarms that can impact the consumer shopping experience.
Building on its experience with RF EAS source tagging, the retailer has moved forward by implementing an RFID source tagging program to ensure items arrive in stores shelf-ready, freeing employees from manually checking deliveries or applying labels to merchandise before they reach the shop floor.
RFID also allows the chain to maintain perpetual inventory accuracy more efficiently than with manual inventory counts. Source tagging, which involves EAS or RFID labels being applied to products during the manufacturing process, is helping retailers boost profitability through improved efficiency.