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NRF update: Macy’s rolls out RFID for shoes at all 850 stores

In an effort to improve inventory accuracy and drive its omni-channel retail strategy, Macy’s has deployed the TrueVUE Inventory Display Execution application from Tyco Retail Solutions across its entire 850-store chain.

One of the nation’s premier omni-channel retailers, Macy’s recognized the unprecedented value of RFID enabled technology to increase inventory accuracy, enhance the customer experience, drive sales and increase efficiencies.

As the world's largest shoe store, the Macy's location at Herald Square was the first to deploy Tyco's RFID solution.

As the “world’s largest shoe floor,” the Macy’s flagship Herald Square location was an ideal environment to deploy the TrueVUE Inventory Display Execution application, and lay the foundation for larger RFID initiatives designed to support Macy’s strategic omni-channel retail initiatives. The RFID-based Display Execution application was subsequently rolled out in Macy’s and Bloomingdales stores nationwide.

The dynamic shoe “salon” at Herald Square contains over 300,000 pairs of shoes, over 500 customer chairs, employs more than 400 shoe store staff and features styles that range in price from $49 to $1,600 from nearly 30 of today’s most in demand designers.

Macy’s faced a significant challenge effectively managing inventory at this scale. By relying on Tyco’s TrueVUE Display Execution application, Macy’s was able to tag every display shoe with an RFID label, and easily and accurately inventory the shoes on display each day.

As a result, Macy’s has increased display shoe compliance from 65-70 percent to nearly 100 percent, dramatically reduced the number of missing shoe display styles and can now represent a larger percentage of the available shoe assortment on the selling floor, offering its loyal customers more styles to discover.

“Achieving 100 percent inventory accuracy and ensuring a positive customer experience is paramount to our success,” says Pam Sweeney, SVP Logistics Systems at Macy’s. “To meet these goals, we have partnered with Tyco Retail Solutions, a proven leader in RFID enabled inventory intelligence solutions, to ensure the accuracy and reliability of inventories at the Herald Square location and across the chain at any given moment,” said Pam Sweeney, SVP Logistics Systems, Macy’s. “Everyone from sales associates to key stakeholders has been impressed by the application’s ease of use, efficiency and quick ROI, underscoring the undeniable benefits of RFID to achieve store excellence.”

Since deploying the RFID solution, Macy’s has increased display compliance by over 30 percent, promoted sales increases, reduced the time required for display counting and restocking, reduced overstock conditions and markdowns, and decreased labor costs associated with inventory compliance.

“The retail landscape is evolving and so are the technologies required to ensure success. RFID is emerging as a critical retail enabler, uniquely designed to provide the insight retailers need to optimize inventory and store operations,” said Nancy Chisholm, Vice President and General Manager, Tyco Retail Solutions. “A retail thought leader and industry visionary, Macy’s understands the value RFID can bring to bear and the opportunity to integrate RFID into the fabric of store operations, one pair of shoes at a time.”

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