RFID Talk Blog

Impinj & Intel demonstrate future of retail at NRF Big Show

Impinj’s xArray RFID wide-area monitoring reader solution is being featured in the Intel booth during the NRF Big Show in New York this week. The three ceiling-mounted readers suspended high above Intel’s booth offer a glimpse of the future of retailing.

A flat screen monitor in the Intel booth displays the movement of anyone with an RFID-enabled tag within the booth, simulating how the solution can accomplish the same goal with products in a store.

The xArray reader solution has been under development since 2010, and has been piloted by a major retailer for the past year. It is scheduled to be available commercially during the third quarter.

As part of an interactive display that highlights real-time inventory management, customer engagement and personalized marketing, Intel’s NRF demonstration employs Impinj xArray and Monza®RFID tags to capture real-time heat maps, tracking the movement of people and items within the booth.

Intel, which owns a stake in Impinj through an investment made by Intel Capital, believes that RFID technology has matured to the point where it can help retailers solve problems like out of stocks and theft.

“We’ve been watching RFID for a long time and knew the technology needed to mature,” says Mary Murphy-Hoye, a senior principal engineer with Intel who has been working with RFID for 15 years.

“RFID was focused on the supply chain in the beginning and some people missed the opportunity that it’s really about, being what you can learn about your product and how can you transform your product because you know something about it from its persistent unique identity.”

Larry Arnstein, vice president of marketing and business development for Impinj says that the xArray demo in the NRF booth underscores the central role that RFID will play in emerging retail IoT gateway solutions.

“The Internet of Things movement is about inferring business meaning from physical events,” he says.

Chris Diorio, co-founder and chief technology officer at Impinj says that the major retailer piloting the solution has reported good results. “We’re seeing great interest in this product,” he says.

 

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