RFID
RFID Talk Blog

Ad agencies rely on RFID to meet team members

When Boston ad agency Allen & Gerritsen acquired Philadelphia-based Neiman earlier this year, the agencies were looking for a unique way for the two staffs to get to know each other.

The agency came up with an innovative, RFID-enabled version of Tic-Tac-Toe, in this case dubbed Pic Tap Toe. According to the Mediabistro website, the agencies used nine RFID readers, a Wi-Fi enabled Arduino Yun, and Instagram to put a new spin on the game.

An RFID-enabled Tic-Tac-Toe board served to introduce employees following Allen & Gerritsen's buyout of Neiman.

Each office took turns by placing a special RFID-enabled game piece on sections of a custom game board consisting of RFID readers and an Arduino. Instead of Xs and Os, photos from employees’ Instagram streams appear on one of the nine corresponding screens in each office. Screens update in real time in both locations, becoming a digital connection point and a way to glimpse into the lives of coworkers through the photos they’ve taken.

Check out the video below for a full explanation.

According to the Mediabistro article, the project was not only a fun way to get to know co-workers, but provided agency employees with a valuable learning experience with RFID and how it can impact retailers.

According to the video, Allen & Gerritsen see “huge opportunities in RFID and the ability to customize a message and communicate it wirelessly to an individual at point of sale.”

Click here to view the video.

Pic Tap Toe from a&g on Vimeo.

EmailFacebookTwitterShare

windows 7 key generator

windows 7 key generator

windows 7 activation crack

windows7 activation crack

free winrar

free winrar

free winzip

free winzip

winzip activation code

winzip activation code

winzip freeware

winzip freeware

windows 7 product key

windows 7 product key

windows 7 ultimate product key

windows 7 ultimate product key

winrar free

winrar free

winzip free download

winzip free download

winzip free download full version

winzip free download full version

windows xp product key

windows xp product key

free winrar download

free winrar download

windows 7 crack

windows 7 crack

winzip registration code

winzip registration code

winrar free download

winrar free download

download winrar free

download winrar free

winrar download free

winrar download free