When Boston ad agency Allen & Gerritsen acquired Philadelphia-based Neiman earlier this year, the agencies were looking for a unique way for the two staffs to get to know each other.
The agency came up with an innovative, RFID-enabled version of Tic-Tac-Toe, in this case dubbed Pic Tap Toe. According to the Mediabistro website, the agencies used nine RFID readers, a Wi-Fi enabled Arduino Yun, and Instagram to put a new spin on the game.
Each office took turns by placing a special RFID-enabled game piece on sections of a custom game board consisting of RFID readers and an Arduino. Instead of Xs and Os, photos from employees’ Instagram streams appear on one of the nine corresponding screens in each office. Screens update in real time in both locations, becoming a digital connection point and a way to glimpse into the lives of coworkers through the photos they’ve taken.
Check out the video below for a full explanation.
According to the Mediabistro article, the project was not only a fun way to get to know co-workers, but provided agency employees with a valuable learning experience with RFID and how it can impact retailers.
According to the video, Allen & Gerritsen see “huge opportunities in RFID and the ability to customize a message and communicate it wirelessly to an individual at point of sale.”