Hertz is rolling out RFID-enabled rental cars in a partnership with Oxford Brookes University that will enable more than 3,000 staff and 18,500 students to rent low emission and electric cars by the hour. The Hertz 24/7 solution has already deployed 35,000 RFID-enabled cars in its car sharing network and expects to have a fleet of 500,000 globally by 2016.
Hertz 24/7 offers its technology-enhanced vehicles in the UK, U.S., France, Germany, Spain and Australia. RFID allows keyless entry into any vehicle in the Hertz 24/7 fleet.
Members can book the vehicles online, by phone, or using a smartphone app. While on the road, members have 24/7 one-touch access to the Member Care Center through the in-car, hands-free telecom technology.
Imperial College London is the latest educational institution for Hertz’s 24/7 program in the UK, which also serves Reading University and London’s Brunel University. Hertz 24/7 also partners with over 50 universities in the U.S.
Hertz has been researching RFID for years, getting started in 2006 when it piloted the technology at Nice Cote d’Azur Airport in France. Earlier this year Hertz announced that Hertz On Demand is serving as the operator of Lufthansa’s CarPool for airlines employees. The fleet of more than 1,000 vehicles equipped with RFID access control are available to Deutsche Lufthansa and the company’s partner firms at the airports in Frankfurt, Munich and Hamburg.