RFID Talk Blog

Video: RFID trends beyond retail

While the focus of RFID has been in apparel tagging within retail, this video examines how technology innovation in retail is paying off in other sectors such as asset tracking of tools, automobiles and IT equipment.

Produced by SupplyChainBrain, the video features Tom O’Boyle, director of RFID for Barcoding, Inc. The video was produced at Barcoding Inc.’s Executive Forum in August.

“Retailers are driving costs down because they are applying item level tags to things like jeans and shoes,” O’Boyle says. “We’re taking advantage of some of those tag cost and tag sensitivity changes for assets like tools and in other industries. Everything is starting to take advantage of some of those tags that were designed originally for retailers.”

O’Boyle also addresses how RFID innovation is expanding to allow the technology to provide the exact location of goods.

“We’ve seen active tags be able to give an X-Y coordinate for an asset, almost like a GPS,” says O’Boyle. “The push is toward lower priced passive tags doing the same thing. That’s really new. It’s just starting out but it will change the way we look at things. We’ll be able to look at a store and tell exactly where something is, not where it was last seen.”

 

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