RFID Talk Blog

RFID enables omni-channel strategy at Macy’s

In case you missed last week’s issue of RFID 24-7, we have posted the newsletter link below. The lead story focuses on Macy’s omni-channel and RFID strategy. Macy’s is accelerating its omni-channel retail efforts by rapidly deploying RFID. The progressive retailer plans to extend its store-based fulfillment capability to 500 stores this year, powered by the inventory accuracy provided by item level RFID.

Macy's sees RFID as a key enabler for omni-channel retailing.

Nearly 50 percent of Macy’s replenishment vendors are committed to deliver RFID-tagged products in the future, and the retailer expects that 10 percent of its total replenishment inventory will carry RFID tags by August. During an investor and analyst meeting earlier this month, chief omni-channel officer Robert Harrison said that RFID will allow Macy’s to conduct monthly inventory cycle counts. Harrison said that RFID and omni-channel represent “a huge sales driver” for Macy’s.

Macy’s is emerging as a clear leader in the race to omni-channel retailing, where customers can purchase items in a number of ways, often on mobile devices, and pick up their order at a nearby store or expect same-day delivery.

“We are extremely excited about the accuracy [RFID] brings to our business because having the exact quantity of product in the stores when we think we have it will be a huge sales driver,” said Harrison, who assumed the newly created title of chief omni-channel officer last year.

Click here to view last week’s issue.

 

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