RFID Talk Blog

German retailer Mersmann turns to RFID for loss prevention

Apparel retailers continue to deploy RFID at a rapid pace, especially those selling high-end luxury items. The latest to roll out RFID is luxury apparel retailer Mersmann. The German-based chain deployed RFID at its store in Munster, Germany during the first quarter. Executives from the chain are especially interested in RFID for its loss prevention benefits.

In addition, Mersmann relies on RFID for daily inventory counts and enhanced checkout procedures. The retailer will extend the solution to item search in the near future.

Retailer Mersmann has deployed RFID for loss prevention.

The solution was installed by Austria-based Auto-ID and RFID systems integrator Enso Detego. The deployment utilizes woven RFID labels produced by TexTrace. The labels are sewn into high-quality items at the retailer’s production sites and replace the conventional woven brand labels used previously.

Because tags are applied at the point of manufacture, Mersmann benefits from RFID from the point of production through its supply chain to the point of sale, and additional labels or EAS tags are unnecessary.

“With our sewn-on RFID labels we cover all the desired applications with highest reliability,” says Mersmann managing director Tim Mersmann. “Among them, theft protection is of particular importance to us. The labels have exactly the same look and high-value feel as our previously used brand labels. Besides, no extra effort is required on our side since we sew the labels on as usual.”

One year after the launch of its woven RFID label, TexTrace has launched its second generation of labels based on a unique production process for the TexTrace® UHF Gen2 chip module, which allows producing very thin modules.

TexTrace and EE Labels provide industrially produced, high-value woven RFID labels with excellent performance at minimal size. Unlike the manufacturing of conventional RFID labels or inlays, TexTrace’s production process not only puts labels through a functionality test but also tests performance in the entire global UHF frequency range. Programming of EPC or other individual serial numbers, if requested by the customer, is part of the service, and stored data and other information can be visualized on the backside of the label via print.

The textile labels offer retailers a tag that has the look and feel of a regular brand label and at the same time resist the various processes textile products undergo during their life cycle, including enzyme and stone wash. The textile UHF RFID label is especially suited for the source tagging of apparel, handbags and other accessories.

Click here to view the entire press release.

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