RR Donnelley has entered the RFID and NFC market, announcing this week that the company’s production facilities can now provide customers with unique printed NFC and RFID tags. The tags can be embedded in an extensive range of products that RR Donnelley produces, including retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more.
Printed electronics from RR Donnelley provide customers with a single source for integrated RF enabled business and consumer communications.
“Now we offer customers single-source convenience and control as we produce their RFID and NFC tags and integrate them with other materials that we create,” says Thomas J. Quinlan III, RR Donnelley’s President and Chief Executive Officer. “Even more, we can develop and host the mobile consumer experience initiated by interactive NFC tags and even provide response analytics about the programs’ effectiveness.”
RR Donnelley’s manufacturing process allows customers to take advantage of flexible antenna design and production capabilities that tune the performance of their tags to specific applications for enhanced performance. The company’s offering includes a complete suite of antenna design, testing, and proof-of-concept services to help customers identify optimal designs.
“The printed electronics solutions that we continue to develop significantly boost production flexibility,” says Ronnie Sarkar, RR Donnelley’s Senior Vice President of Technology Innovations. “We can very quickly change the production line to accommodate different specifications, dramatically reducing the cycle time associated with bringing RFID and NFC tags to market.”
By combining printed electronics technology with its wide array of digital, logistics and printed products and services, RR Donnelley opens the door to a new generation of interactive communications solutions. The RFID and NFC offerings complement the company’s printed electronics strategy that also features an equity position in embedded power solutions provider Solicore.