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C&A expands RFID program to 25 stores in Germany

After successfully piloting RFID in five stores in Germany, retailer C&A is extending its pilot project to 20 more stores in Germany. The RFID expansion, designed to improve supply chain efficiency and decrease out-of-stocks, will allow the retailer to further evaluate the technology in order to consider a storewide rollout.

The next time C&A spokesperson Cindy Crawford visits a C&A store in Germany, it will likely be outfitted with RFID technology.

“Having made quite positive experiences with RFID technology in the five initial test stores, we will now extend the project to further improve technical and organizational aspects based on a larger number of stores before considering a broader rollout,” says Thorsten Rolfes, head of corporate communications at C&A. “Using RFID technology, we aim to further optimize our supply chain processes in the interest of both our customers and our employees.”

C&A initially piloted RFID at its stores in Duisburg, Euskirchen, Hürth, Mönchengladbach and Siegburg. Rolfes says that the primary goal of the RFID deployment is to improve inventory visibility and product availability.

“The aim is for RFID to further improve the offerings in our shops,” he says. “The main priority is that our collections can be made available to customers in the different colors and sizes required.”

C&A, which is headquartered in Dusseldorf, says that the chain will not entirely roll out RFID until it is 100 percent certain that its customers understand the goal of the technology. The company has provided collateral in its stores that explain how RFID works, and C&A employees have been briefed at all stores to answer customer inquiries about the technology.

“Even though RFID is more and more widely used, we fully understand that our customers may have questions about the project,” says Rolfes. “It goes without saying that all relevant laws, standards and recommendations are being adhered to regarding RFID on a German and European level.

“We are currently testing different technical solutions, which rule out customer data being collected in conjunction with RFID,” says Rolfes. “There will only be a nationwide RFID launch in German C&A shops once we can guarantee our consumers absolute RFID data security.”

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