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Sunglass Hut deploys RFID to boost consumer engagement

We’ve written extensively about the inventory management benefits that retailers gain from the use of RFID, but Sunglass Hut recently deployed the technology as a way to boost consumer engagement.

Sunglass Hut, RFID

Guests at the opening of a Sunglass Hut store receive their RFID-enabled wristbands.

Sunglass Hut SA relied on RFID technology during a launch party for its innovative pop-up retail store in South Africa. In order to make the launch night party innovative and engaging for customers, guests were given RFID-enabled wristbands. The technology allowed guests at Sunglass Hut’s temporary retail store to embrace social media while trying on various pairs of shades.

Sunglass Hut used technology from Liquid Lemon to boost its marketing presence on the night of the opening party. Similar event services are offered by dwinQ, a firm launched by ODIN RFID founder Patrick Sweeney.

The RFID-enabled wristbands were registered to the each guest’s Facebook profile, allowing them to scan their RFID wristband and have their photo taken and instantly uploaded to their Facebook page. At the same time, the photo was also uploaded to the official Sunglass Hut fan page.

Nearly 900 photos were taken during the evening, equating to an average of almost three photos per guest.

Considering that the typical South African Facebook user has an average of 145 friends, and there were 300 invited guests, the potential online audience totaled more than 40,000 people who may have been exposed to the Sunglass Hut RFID branded photos. That’s one reason why brands are quickly turning to RFID to enhance brand recognition.

Click here to learn how major brands are incorporating RFID and social media into their marketing campaigns.

 

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