RFID Talk Blog

Marks & Spencer to tag all apparel items at 700-plus stores

Retailer Marks & Spencer is extending its item level tagging program to include all apparel and household products in its 700 stores. The rollout will begin immediately in all departments and will be complete by the Spring of 2014. The announcement was made by Marks & Spencer and partner Avery Dennison at the NRF Big Show in New York.

UK-based Marks & Spencer operates more than 700 stores and receives more than 21 million shopper visits each week. Extending its RFID tagging program represents a major milestone for the continued adoption of RFID in the retail sector.

“Having accurate stock information is a driver for our whole business, especially when it comes to multi-channel,” says Kim Phillips, head of packaging at Marks & Spencer. “The RFID partnership with Avery Dennison is allowing us to replenish stock from the distribution center more accurately, making more garment sizes available to more customers and continuing to prove its value over and over again.”

Marks & Spencer is a pioneer when it comes to RFID and retail. The company began its initial pilots nine years ago. Avery Dennison has supplied almost one billion RFID tags to M&S with no data loss or duplication. The tags can be read when an RFID scanner is up to a meter away, making the inventory tracking process faster and more efficient.

In the future, M&S plans to expand the use of RFID scanning throughout the supply chain to increase accuracy and speed of distribution.

“As one of the UK’s biggest retailers, M&S is focused on providing exceptional customer experience and RFID enables that experience by ensuring inventory accuracy from the distribution center to the store floor, providing shoppers with consistent and accurate product availability in-store and online,” says Shawn Neville, president, retail branding and information solutions, Avery Dennison

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