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New video: Lord & Taylor deploys RFID for footwear

RFID at the retail level is expected to soar to new levels in 2013 as major retailers operating in stealth mode unveil major tagging initiatives. Tagging in the retail sector, especially with apparel and footwear, is surging.

Lord & Taylor, RFID, item level taggingA new video from Motorola describes how Lord & Taylor is using RFID to keep track of thousands of shoes at its flagship store on Fifth Avenue in New York.

I’ve blogged previously about how poor inventory visibility and display execution can cost shoe retailers millions in lost sales. Susan Flake, the director of RFID business development at Motorola Solutions, says that this is a costly real-time issue for department and shoe stores alike. In her blog, Flake says that the current process for validating shoe display compliance is slow, dated, messy, and let’s face it, not that fun or engaging for the associate.

That’s why Lord & Taylor has adopted RFID, which is turning into a highly contagious technology for the retailer, with stores lining up to adopt the solution. Before adopting RFID, it took four to five sales associates up to three hours to conduct a floor inventory. With RFID, the task is conducted quickly, freeing up sales associates to spend more time with customers.

Watch the video below to learn more about how Lord & Taylor is using RFID.

 

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