RFID Talk Blog

Smartrac unveils WebLite inlay for item level tagging

Smartrac N.V. has announced the introduction of its new UHF EPC compliant WebLite inlay, which the company calls an important next step for the further adoption of retail item level tagging.

According to Smartrac, the WebLite inlay represents a technological advance in both size and performance, with an antenna size of only 46 x 15 mm (1.8″ x 0.6″), making it especially suited for item-level tagging for products like jewelry that have limited space for RFID tagging and require critical performance.

Smartrac unveils WebLite inlays

Due to its compact form and special design, which takes into account RF requirements for close coupling and high population RFID scanning, the WebLite inlay meets the needs of retail apparel applications. Close coupling occurs when RFID-tagged items are stacked in close proximity to each other.

Smartrac has been working with independent test facilities, major retailers and RFID hardware providers to test, qualify, and approve the WebLite tags and inlays for immediate deployment in major item-level tagging applications. High-volume production started at the end of November.

“The new SMARTRAC WebLite is an important next step for item level identification in retail,” says Michael Teitelbaum, CEO of r-pac International Corp., a provider of labels, tags and RFID solutions to retailers. “As EPC tagging expands to a wider range of consumer products, reduced tag size without compromise in performance has become very important. We are pleased that we are able to deliver the new EPC tagging solutions to retailers and their brand suppliers.”

Wolfgang Schneider, a member of the Smartrac management board and head of Smartrac’s electronic Product Identification (ePI) business unit, says that the WebLite inlay is the result of close collaboration with partners as well as Smartrac’s goal of understanding the needs of end users, retailers, and brand owners as they seek to significantly improve merchandise visibility enabled by RFID technology.

“Working with r-pac has allowed us to take application requirements from end users, turn them into a product concept, and, in a very short period of time, validate and approve this concept in the form of a new product,” he says.

Technical features of the Smartrac WebLite with Impinj Monza™ 5 IC:

• Antenna size of 46 x 15 mm / 1.8″ x 0.6″

• 128-bit EPC, 48-bit serialized TID

• Especially suitable for item-level retail, logistics, and supply chain applications.

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