With an eye on increased efficiencies and eliminating counterfeits, book publishers are getting a strong read from RFID technology. This video produced by SATO America explains the top three ways that book publishers benefit from embedding RFID tags into the covers of paperback and hard cover books.
Dennis Dehainaut, vice president of sales at BindTech, Inc., the largest privately owned trade bindery in the U.S., explains that the Smart Guard system developed by his firm and SATO allows book publishers to track a book from the manufacturing process, through distribution, and to the end user. When books are returned, a publisher can easily detect counterfeit books.
“For publishers, a major concern was the number of books being returned to them for a full credit that they have not produced in the first place,” says Dehainaut. “This is an enormous cost to the industry and without the Smart Guard process it is unavoidable.
“We’ve closed what we think is a very important loop hole. The key is that all of this is being done during the manufacturing process so the additional cost is minimal and the savings to publisher makes it very strong process to embrace.”
RFID in book publishing is connected to the successful film Saving Private Ryan starring Tom Hanks. While the movie was produced, BindTech was asked to produce a hard cover DVD package for the movie. At the last minute, producers requested a fool proof method of preventing theft, which later became the use of RFID.