RFID Talk Blog

Guest blog: RFID and big data

This week’s Guest Blog comes from Ken Lynch, director of marketing at ThingMagic. Like other technologies, RFID is creating reams of new data that must be managed. Here is Ken’s blog post:

A couple of weeks ago I was fortunate to be able to speak with InformationWeek’s Jeff Bertolucci, a respected voice in the Big Data space. In a conversation stemming from our Future of RFID infographic, we discussed the role RFID is playing in the revolution brought on by devices communicating with one another and individuals and enterprises relying more on technology.

In general, we are all connecting more with the world around us every day and RFID can be thought of as an enabling technology that pulls it all together. Clearly it contributes to the amount of data generated by business and consumer activities, but it can also be used to manage it – and in the words of a recent report by InformationWeek, “the big data challenge is real.”

New and innovative uses of RFID are emerging on a daily basis – reshaping the way we (vendors, partners, end users) should be thinking about the technology. It can no longer be viewed as a niche technology or a replacement for barcodes.

In a previous blog post, we introduced the intersection of RFID and Big Data to get people thinking about the technology in a bigger way.  Business managers are seeing cost savings, consumers are enjoying new efficiencies, and generally speaking, people are able to more easily connect their online world with their physical world.

So what do you think – is RFID becoming more of a household name in Big Data conversations? Or do we have a few more years of flying under the radar?

In our view, RFID plays an important role in managing Big Data and facilitating the Internet of Things, even though it’s never been the flashy new technology that has commanded headlines – well, until now at least.

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