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Danier Leather deploys RFID at select stores in Canada

The move to deploy item-level RFID tagging for apparel goods continues. This week Toronto-based Danier Leather, Canada’s largest retailer of leather clothing and accessories, announced it is piloting RFID technology from Truecount Corp. at three of its retail locations.

Danier initially deployed at two stores in April, and recently added the third venue.

“The three stores will be used as pilots to evaluate RFID performance and quantify the return on investment,” says Zander Livingston, Truecount’s CEO.

apparel RFID, Danier Leather

Leather jackets like this one will carry RFID tags at three Danier Leather stores in Canada

Danier Leather sells its products through 89 Canadian shopping mall, street-front and large format power-centre stores and sees its heaviest business during the fall and winter months.

Danier chose Truecount for the pilot test because of its real-time replenishment feature.

“When customers can’t find what they expect or are looking for, they may leave the store empty-handed,” says Livingston. “Therefore, it is important that items received from the distribution centers are placed on the sales floor as quickly as possible to reduce out-of-stocks and to ensure that every item is correctly represented. Truecount’s replenishment feature expedites this process and reduces human error.”

Phil Cutter, CIO for Danier, says that Truecount’s replenishment list simplifies the monitoring of what is on the sales floor and in the stock room at all times. As items are sold a replenishment list is automatically generated to move items from the stock room to the selling floor. While no indication has been given for a return-on-investment, it’s expected that labor savings from faster inventory counts will add to the ROI.

In addition to Truecount’s RFID software, each Danier store is using Motorola Solutions’ FX7400 RFID readers and MC3190-Z RFID handheld computers.

“Retailers cannot afford to ignore today’s merchandising trends of increased inventory accuracy, visibility and replenishment,” said Mike Poldino, vice president of Data Capture Solutions, Motorola Solutions.

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