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Cheers to the world’s first RFID-enabled bottle cap

Last week we wrote about digital socks. Now digital bottle caps are in the spotlight.

Strongbow Gold Cider, which is owned by Heineken, has unveiled a digitally connected, RFID-enabled bottle cap called StartCap. When opened, the cap automatically triggers an event, such as automatically checking you into Foursquare to activating a spotlight or firing a glitter cannon.

Strongbow Gold Cider, Heineken, RFID, Internet of Things

According to an article in Fast Company, StartCap uses an RFID tag embedded in the cap of a limited-edition bottle. The tag is carefully secured beneath transparent paper to ensure it doesn’t snag on the bottle top’s sticky foil, which is perforated on one side to ensure it easily breaks when opened–propelling the tag away. There is no word yet on how many bottles of Strongbow are carrying RFID tags.

Here’s an excerpt from the article:

The bottle cap becomes a trigger when popped and RFID scanners in the environment in which the bottle is opened are activated. Over the past couple of weeks the prototype has been used at launch events in Budapest and Rome and footage of its various uses has been edited into online films for social distribution. Moving forward, Mooge adds, the agency hopes to further evolve the concept as StartCap is rolled out into other territories.

StartCap is the latest in a series of Internet-of-things innovations developed by Work Club. Last year the London agency launched what was claimed to be the world’s first animated tattoo, for Scotch whisky brand Ballantine’s (the online film has generated over 3 million YouTube views).

Click here to read the full article.

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