RFID
RFID Talk Blog

Roger Waters to use RFID to promote Amnesty International at Quebec concert

Music fans attending the finale of Roger Waters “The Wall” tour in Quebec City on Saturday are in for a special treat. The concert, being held at the famed plaines d’Abraham, will feature Waters’ biggest wall to date – over 800 feet wide. What’s more, the epic event will utilize RFID technology to promote Amnesty International with what is expected to become a viral online campaign of consciousness. Intellitix is providing the RFID solution for the event.

More than 70,000 attendees at Roger Waters The Wall concert will use RFID-enabled wristbands to communicate messages from Amnesty International.

More than 70,000 attendees will wear RFID wristbands to gain entry to the concert and to link their Facebook accounts. This process will allow them to post special messages from Amnesty International and longtime Amnesty backer Roger Waters during the concert. Intellitix has used the wristbands to link with Facebook at festivals this year (Coachella and Bonnaroo), and a concert for Red Hot Chili Peppers at Knebworth last month, but this is the first time the company has worked with an non-government organization (NGO) to kickstart a campaign of this sort.

Concert organizers predict that Amnesty International’s message will spread across the globe, raising awareness of Amnesty’s 50-year battle for human rights. The event represents the first-ever Facebook campaign to use RFID technology to promote Amnesty International.

The current production of The Wall has proven to be the tour’s most acclaimed and innovative production to date, earning a 2012 Pollstar Concert Industry Award for “Most Creative Stage Production.”  The Québec City performance, presented by 3E event-experience-emotion, will mark Waters’ second biggest outdoor production of The Wall, following his legendary 1990 concert in Berlin celebrating the reunification of Germany.

RFID-enabled wristbands and lanyards are becoming more and more popular as a replacement for cumbersome paper tickets. Aside from managing entry into concerts, the RFID-enabled tickets can be pre-loaded with cash so attendees can purchase T-shirts and food with the wristband.

More than 250,000 concertgoers wore RFID-enabled wristbands earlier this month at the RBC Royal Bank Bluesfest, Canada’s largest blues festival.

 

 

EmailFacebookTwitterShare

windows 7 key generator

windows 7 key generator

windows 7 activation crack

windows7 activation crack

free winrar

free winrar

free winzip

free winzip

winzip activation code

winzip activation code

winzip freeware

winzip freeware

windows 7 product key

windows 7 product key

windows 7 ultimate product key

windows 7 ultimate product key

winrar free

winrar free

winzip free download

winzip free download

winzip free download full version

winzip free download full version

windows xp product key

windows xp product key

free winrar download

free winrar download

windows 7 crack

windows 7 crack

winzip registration code

winzip registration code

winrar free download

winrar free download

download winrar free

download winrar free

winrar download free

winrar download free