Music fans attending the finale of Roger Waters “The Wall” tour in Quebec City on Saturday are in for a special treat. The concert, being held at the famed plaines d’Abraham, will feature Waters’ biggest wall to date – over 800 feet wide. What’s more, the epic event will utilize RFID technology to promote Amnesty International with what is expected to become a viral online campaign of consciousness. Intellitix is providing the RFID solution for the event.
More than 70,000 attendees will wear RFID wristbands to gain entry to the concert and to link their Facebook accounts. This process will allow them to post special messages from Amnesty International and longtime Amnesty backer Roger Waters during the concert. Intellitix has used the wristbands to link with Facebook at festivals this year (Coachella and Bonnaroo), and a concert for Red Hot Chili Peppers at Knebworth last month, but this is the first time the company has worked with an non-government organization (NGO) to kickstart a campaign of this sort.
Concert organizers predict that Amnesty International’s message will spread across the globe, raising awareness of Amnesty’s 50-year battle for human rights. The event represents the first-ever Facebook campaign to use RFID technology to promote Amnesty International.
The current production of The Wall has proven to be the tour’s most acclaimed and innovative production to date, earning a 2012 Pollstar Concert Industry Award for “Most Creative Stage Production.” The Québec City performance, presented by 3E event-experience-emotion, will mark Waters’ second biggest outdoor production of The Wall, following his legendary 1990 concert in Berlin celebrating the reunification of Germany.
RFID-enabled wristbands and lanyards are becoming more and more popular as a replacement for cumbersome paper tickets. Aside from managing entry into concerts, the RFID-enabled tickets can be pre-loaded with cash so attendees can purchase T-shirts and food with the wristband.
More than 250,000 concertgoers wore RFID-enabled wristbands earlier this month at the RBC Royal Bank Bluesfest, Canada’s largest blues festival.