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Report: JC Penney will rely on RFID to automate check out lines

JC Penney is going mobile. Speaking at Fortune’s Brainstorm Tech Conference in Aspen, Colo., JCP CEO Ron Johnson said he wants to eliminate cash register associates by the end of next year. The chain will rely on RFID and wi-fi to do so.

Here’s a clip from the article in Business Insider.

[Johnson] wants to eliminate the employees who stand at cash registers and get rid of traditional checkout by the end of 2013. Instead, he’s pushing mobile checkout and self-checkout. The stores will be 100 percent RFID and wi-fi enabled.

JCPenney would reinvest those savings in customer service, he says.

If JCPenney can pull this off, customers won’t have to wait in lines anymore, making things more convenient and reducing their time in stores.

JC Penney has been somewhat mum on its plans for RFID, except for providing an unplanned update at the RFID Forum at the University of Arkansas in October. As reported by RFID 24-7, JC Penney vice president of operations Frank Cassara revealed at that time that JCP had deployed RFID to all 1,100 stores in three product categories. At the time, he said the retail chains goal was to reach full deployment within four years.

JC Penney has not offered an update on its RFID operations since then. However, it would seem the retailer would need to accelerate those plans in order to follow through on Johnson’s desire to eliminate check out employees within 18 months.

Click here to read the full article in Business Insider.

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