Chinese consumers are demanding new ways to authenticate products as concerns about counterfeit products rise in that country. For example, more than 150 million bottles of liquor will be tagged this year in the APAC region in an effort to verify product authentication.
But liquor and consumer goods aren’t the only products being tagged with RFID. Last week, the first fully-monitored container shipment of soybeans from Manitoba, Canada, arrived in Chongqing, China.The 250 tons of soybeans left Canadian National Railway in Winnipeg last month for Chongqing using CentrePort Canada’s new RFID-enabled cargo tracking and security system. The innovative system, created by Invent IOT Technology, secured and tracked the soybean containers as they traveled to China.
“The successful arrival of the soybeans means that all systems are go,” said Diane Gray, president and CEO of CentrePort Canada Inc. “Now that our trading platform and RFID-tracking system is operational, the next step is to work with Manitoba and Canadian companies to identify other products that can be sold and shipped using our system. Our business mission will help identify some of those opportunities.”
Gray said part of CentrePort’s role is to show Canadian and Manitoba exporters how RFID technology can be used to protect their supply chains and brand integrity in an easy, cost-effective manner. There are a number of different RFID applications available, including container tags, and product tags and labels, which will allow the security and tracking system to accommodate different types of cargo.
“We are fortunate to have some very good partners in China who are willing to work with us and Manitoba companies to turn new ideas into new business,” Gray said. “Consumer markets are growing in China and high-quality products are in demand. Our job is to help our companies access these new markets and make overseas trade easier and cost effective.”
CentrePort Canada Inc. and the Province of Manitoba are leading a business mission to China, which also includes stops in Qingdao, Beijing and Shanghai. The delegates include several Manitoba-based agricultural-related businesses as well representatives from the supply chain and transportation industry. While overseas, the delegation will be exploring ways that CentrePort’s new cargo security and tracking system can be used to bring other homegrown products to Chinese markets.
The business mission is the latest step in an ongoing initiative that began last year with the May 2011 agreement to increase the export of Manitoba food products to Chongqing for further distribution. The agreement was struck by CentrePort, Canadian National Railway, Canadian Pacific Logistics Solutions, Minsheng International Freight Co. Ltd., and Invent IOT Technology.
The partnership’s first project was the shipment of 250 tons of soybeans provided by Manitoba-based Delmar Commodities.
CentrePort’s new cargo security and tracking system was first showcased in February in Chongqing during Prime Minister Stephen Harper’s trade mission to China. The demonstration involved a shipment of Manitoba pork utilizing a passive RFID tag that was placed on the container as it was locked as well as a RFID label on each package of pork to ensure the integrity of the cargo from shipper to consumer. The RFID tag system contains identifying information and is read at origin with the captured data sent to a back-office system. The tag is read again at destination and the information retrieved must match in order to be verified. The RFID system can be accessed through a portal on CentrePort’s website.
“The RFID-based Global Internet of Things Supervision System and Food Tracing System developed by Invent I.O.T. Technology Inc. have facilitated the development of logistics, trade, financial and technology between China and Canada and made global tracking and tracing of Canadian agricultural commodities possible, thereby ensuring safety, authenticity and uniqueness of Canadian agricultural exports,” said Jack Sheng, president and chief technology officer, Invent I.O.T. Technology Inc.